CREATIVE CAMPAIGNS
I have designed a few mock-up creative campaigns to showcase some of my ideas my conceptual thinking. I love coming up with campaigns that stand out from the crowd. I am also passionate about adding humour (where appropriate), which immediately connects people.
It is important to connect with your Target Market and when you add emotive work, it just holds so much more meaning.
EXCLUSIVE BOOKS
BRIEF AND FINDINGS
We all know that AI is quickly becoming a tool that could possibly replace certain jobs. Writers are now having to work extra hard to stand out and to remain in the game. There are a few things that can never be replaced by computers or AI:
- Emotions
- Life experience
OBJECTIVE
The objective of this campaign is to emphasise that human emotions and life-experiences will never be able to be replaced by artificial intelligence. The best stories are the ones written by authors/writers who have real experience in a specific field and can therefore add true emotion to their stories.
THE “LET’S GET REAL” CAMPAIGN
